launch or scale
your business this year

Book Your Free Strategy Call

We provide business strategy and automation, website design & marketing tools for creatives, dreamers and small business owners that want more freedom, time with their family and to see their vision come to life. 

You have a few business ideas rolling around your head but don’t know which direction to go and would love a sounding board. 

You want to start a business but have no clue where to begin and doubt you have what it takes to be successful. 

Your business is growing but you’re in reactive-mode, working way too many hours and feel scatter-brained most days. 

You’re making good money but you know you’ll hit a ceiling soon without up-leveling your strategy, team and systems.




Building a business
is hard and often lonely. 

Which of these do you resonate with the most?

Let's face it

Hey, I’m Caleb!

I’ve raised $50M, sold a 6-figure business in my twenties, scaled another to 8-figures and have coached 30+ business owners like you that also wanted more time, profit and purpose in life. 

If you’re actively building a business or want to start one but feel in over your head, I know what it’s like to be in your shoes! 


I’m a business strategy coach, marketing expert of 18+ yrs and the guy Lon Stroschein calls to “get stuff done”. 

Map out your offers & pricing

Define your ideal buyer 

Clarify your business strategy

Together, we’ll find clarity and define a roadmap for your business success

Business Consulting

Tackle whatever else you’re facing

Navigate J/Vs & partnerships

Design a marketing funnel

Get clear on your strategy

How I Can Help You

Writing web/sales copy that sells

Launching your website

Building your email list

My team and I will knock out projects that have you stuck and stalled out, like:

Dial in your business systems

Business AUTOMATIONs

Launching an online community

Creating an online course

Automating your tech platforms

Physician & Entrepreneur

Dr. Patrick O’Malley

“Caleb is a business development coach and technical wizard. His deep understanding of online community, business development, and automation have been a life saver. If anyone is looking for someone to help them as you get started with an entrepreneurial endeavor, reach out to Caleb. 

I could have learned these things on my own, but it would have taken 100s of hours, more gray hairs in my thinning mane, significant anxiety, and a lot less time with my family. Investments that have been well worth it. Thank you, Caleb, for helping me and making this process easier.”

COO at Management Consulted

Namaan Mian

“Caleb is one of the sharpest systems thinkers I’ve had the pleasure of working with. He has a unique ability to cut through complexity and zero in on the business levers that truly drive impact. Whether it’s optimizing processes or refining strategy, Caleb consistently brings clarity and focus to the table.

What sets Caleb apart is his ability to balance big-picture thinking with tactical execution. He makes sure the right things get done.  If you’re looking for someone who can navigate complexity, streamline decision-making, and keep the business focused on what truly moves the needle, I highly recommend Caleb.”

Leadership Coach

Sarah Jones

"Caleb really helped me to review my offerings, pricing, and ideal clients - to give me guidance, advice and feedback for the new year. I have a clearer idea now of what I need to do, and how to take it forward for my business. 

I would highly recommend Caleb as a business coach, sales coach, and consultant if you want to organize, define, and systemize your business to get results."

Our Happy Clients

If you’re reading this, then you likely know Lon Stroschein and are part of the Normal40 community.

Lon is a client and friend.

He asked me to do something special for you. 

That’s why I’m offering a limited number of 1-Hour Business Strategy Sessions (worth $300) completely FREE. 

PSSST

I've got something special for you...

Book yours here

Schedule Your Free
1-Hour Strategy Session

Hear what others are saying...

Kendall Bachman

CEO of Baseline Pickleball

Jackie McManus

CEO of KJ Media

Hey, we’re Caleb and Kelly Jo Preston and we started Salt & Waves Co - a Marketing & Design Studio - to help creators, coaches and small business owners like you start and grow a business you love showing up to every day with actionable strategy, marketing tools and scalable systems.

We’re entrepreneurs from Alaskans who traded our busy lives in the mountains for a slower life on a Caribbean island filled with laughter, fun and adventure with our young kids. When not sipping iced coffees and jamming on client projects together, you’ll find us snorkeling with our kids in search of eagle rays, beach combing or reading a good book.


Salt & Waves Co

Nice to Meet You! 

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